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Business support 

Are you missing out on a profitable market unnecessarily?

• We understand that many historic buildings in Herefordshire are Listed or have quirky interiors and exteriors.  We work with diverse businesses and help them to discover how they can increase accessibility and successfully showcase their businesses to attract the *Purple Pound.  A list of easy wins is first on the agenda.

• We work with tourist providers, the quirkier the better!  The more challenging the better! Providing novel ideas, easy win Unique Selling Points (USPs) for Herefordshire tourism businesses, uniquely accessible, thoughtful, helpful, a warm inclusive welcome to encourage happy customers and repeat custom. We work with businesses to enable them to highlight, improve, and showcase the aspects of their businesses that are accessible. 

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Learn more about our Business Advisory Service 

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We can also provide information about accessible tourist trails, accessible walks and suggestions of things to do in Herefordshire for diverse groups and visitors. ​​​

​Visitor Case Study 

Stourport couple unable to find any information about accessible overnight accommodation in Ledbury

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• A couple from Stourport with specific mobility needs contacted us, wanting dinner and overnight accommodation at a hotel in Ledbury, Herefordshire. They could not find any accessible accommodation details online or when they telephoned the hotel.

• We investigated further and advised with up-to-date, correct information. The couple were delighted, booked dinner and accommodation, and told us they would do this regularly as a treat. 

• We told the hotel that they were "hiding their light under a bushel"  The hotel adjusted their online message and trained staff to highlight the venue’s accessibility. The hotel is thrilled and we can now confidently recommend it and include it in the trails we produce. ​

 

​We offer this visitor service FREE.  If this is of use you can buy us a coffee here You can use the link that follows, for more information Contact Us

• We work with Tourist Information Centres, Eat Sleep Live Herefordshire and VisitHerefordshire and Visit England

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*What is the Purple Pound?

The Purple Pound is the spending power of disabled people and their households. In the UK, this market is worth an estimated £274 billion a year.

The value of the Purple Pound (We are Purple)

There are 16 million disabled people in the UK. That’s 1 in 4 of us. Many of these potential customers can’t get what they need. This is because of accessibility issues. 73% of disabled online shoppers have experienced barriers on over a quarter of the websites they visited. And 4 in 10 disabled people said they can’t visit local shops because they are inaccessible.